Discover IQOS. An alternative to smoking, which uses revolutionary technology that heats tobacco without burning it, giving you the true taste of tobacco with no smoke, no ash and less smell.
*IQOS is for adult smokers only.
IQOS is the result of over $3bn investment and a decade of research on a range of potentially reduced-risk alternatives to cigarettes conducted by more than 430 scientists and experts in our R&D facilities in Switzerland. Over 2.9 million consumers across the globe have already switched to IQOS.